Soup April 2012

Magazine for young women just becoming adults

Soup is a fashion magazine for young women in their teens and early twenties. Soup especially targets women who are just becoming adults and who want to learn to dress in a more mature, but still girlish way. In its own words, Soup gives advice on “self-styling”.

It gives advice on fashion, hairstyles and accessories and often uses celebrities to get a particular fashion point across. Typical articles are “How to Arrange your Bangs and Hair Accessories,” “Sparkling Summer Make-Up,” “How Fashionable People Mix Used Clothes,” etc.

Circulation: 350,000-400,000.

Soup is published by Index Magazines which also publishes KERA, Gothic & Lolita Bible, BiDaN, WaSaBi and F*Mode.